Designing the User’s Experience

In the last two decades, computer technology has transformed virtually every part of human society. The way we communicate, the way we travel, the way we make purchases and even the way we keep ourselves entertained has seen remarkable progress. In similar fashion, the drivers advancing technological progress have also seen proportionate remarkable progress in hardware, software, and product design. This paper looks at recent advancements in product design with a new discipline known as User Experience (UX).

Not only do UX methods lead to a higher likelihood of project success, but companies that implement UX methods across the organization can experience immense success. Many previously unknown startups have become some of the most well-known and successful companies today with implementation of UX methods.